Tips for responding to COVID-19 vaccine mis/dis-information (Post via the Centers for Disease Control and Prevention):
“Listen to and analyze misinformation circulating in your community through social and traditional media monitoring. This can include monitoring social media channels and traditional media outlets for misinformation and creating a log of that misinformation to identify trends in your area. This can help you understand where, when, why, and how misinformation is spreading in your community.
Engage with and listen to your community to identify and analyze perceptions, content gaps, information voids, and misinformation.
Share accurate, clear, and easy-to-find information that addresses common questions. This can be done through your website, social media, and other places your audience looks for health information. Also use methods to reach those with limited or no internet access, such as radio or community events. Share details, including addresses and hours, about local vaccination sites and events with community-based organizations and local media. See How to Tailor COVID-19 Information to Your Specific Audience.
Use trusted messengers to boost credibility and the likelihood of being seen and believed over misinformation. Some people may not trust public health professionals or visit the health department website, so it’s more effective to reach them through the channels and sources they look to and trust for health information, such as religious leaders or community organizations.”